Alcohol sales OK’d near coliseum
By Joi Harris
Staff Reporter

Despite having to watch both the men’s and women’s basketball teams play in losing efforts Tuesday night, fans were introduced to a new service that marketing officials say will hopefully increase their off-the-floor enjoyment.

Dining services in cooperation with the athletics marketing department unveiled The Pavilion, an alcohol service area located outside of the Daniel-Meyer Coliseum.

Tim George, director of marketing for TCU athletics, said the university wanted to increase fan enjoyment and bring more people to the game.

“We were looking for another avenue,” George said. “Something to add to someone’s experience outside of the arena.”

Rick Flores, general manager of dining services, said The Pavilion is an entertainment section of its own, apart from the game. He said they serve the basic game day food like pretzels and hot dogs. In addition, he said they serve a new type of Cyberwrap called the Baja Rico. Draft beer, imported beer and frozen margaritas are also served for $4, Flores said.

Chelsea Hudson, Student Government Association president, said she believes alcoholic beverages at athletic events will help increase attendance.

She said social gatherings with alcohol tend to be more successful. However, some type of restrictions such as purchase limits need to be enacted, she said.

“If there is restrictions and done responsibly then what’s wrong with it?” Hudson asked.
But while Hudson said the service is a great opportunity for spectators, she said the first inappropriate behavior will ruin the chance for everyone.

“I’m not just talking about college students,” Hudson said. “Adults don’t need to relive their college experiences at the game.”

Flores said The Pavilion is open two hours prior to the start of the game and re-opens during half-time. He said patrons can purchase two alcoholic beverages at one time but there is no limit to the number of times they can purchase.

George said the new concept is not meant for people to abuse alcohol. He said the security guards work to ensure patrons do not exceed their two drink maximum, as well as adhering to the state law requirements.

“We don’t want it by any means for people to get drunk,” George said.

George said university officials including, Chancellor Michael Ferrari, approved the new project. Ferrari could not be reached for comment.

Joi Harris