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Speaker
stresses importance of communications Communication between management and employees is important to business success, said Robert Herchert, chairman and CEO of Freese and Nichols, Inc., at the keynote luncheon for the Corporate Communication Workshop Friday at TCU. In his address, Herchert outlined the keys to successful communication and then shared some secrets of his success at engineering consulting firm Freese and Nichols. The firm’s been in business since 1894 and was recently named the second best consulting company to work for in the nation. “We really believe in this concept of trying to be the employer of choice in our industry,” Herchert said. “That makes a big difference in the way we’re able to recruit and retain employees.” The luncheon was the finale of the two-day workshop that focused on corporate communication. Gay Wakefield, director the Center for Professional Communication, said this year’s theme of communication in challenging times is always useful, not only in this time of national tragedy and economic downturn, but any time in business. “The topics that were covered at this conference are applicable no matter what the situation,” Wakefield said. “We gave some extra hints for those who were facing particularly heavy challenges.” The conference hosted 104 attendees, including four TCU students and business professionals from Fort Worth and around Texas. Kelly Cervino, a product marketing manager for Allied Electronics in Fort Worth, attended the workshop and said it provided a variety of useful information. “We can use a lot of the skills we learned about working in teams under stress,” Cervino said. “This can be helpful in managing the people we have working for us and learning how to communicate with them better.” David Mitchell, a student in the MBA program, said the skills he learned would help him in his business career. “We can take some of the tools they gave us and use them when we get out,” Mitchell said. “The final speech was helpful as far as getting employees involved and keeping their work experience enjoyable.” Another MBA student, Benjamin Adams, said he learned important skills about assessing business culture. “There were some opportunities to assess culture inside of companies,” Adams said. “Not only to use internally, but externally when you’re trying to size up a company that you want to go to work for.” Sam
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