Friday, February 15, 2002

Britney Spears’ newest pop exploit
By Ryan Eloe
Skiff Staff

I hate when you jostle a can of soda and when it opens it explodes all over the place creating a sticky fiasco.

Britney Spears, like an over-shaken can of Pepsi, has unfortunately spewed her artificial sweetness, making a huge mess that no one wants to deal with.

Spears’ saga began in 1999 with a cute and innocent girl-next-door attitude. The top 20 stations asked for pop, and she gave it to them in the form of a big, pink wad of gum that the stations could definitely chew on. In fact, the stations brought listeners the joy of Britney strategically every 45 minutes, squeezing her in 32 times a day.

With songs like “Baby One More Time” and “Crazy,” Carson Daly and his Total Request Live cronies had not heard the last of this sweetheart from Louisiana. In fact, she “did it again” almost one year later, and she proved she wasn’t “that innocent” as age caused her to lose a layer of clothes and any remaining respect.

In 2001, Spears wanted to remind her over-active listeners that when it comes to pop-idol, it’s all about her. She named her third album “Britney.”

Yet, that wasn’t enough. And when the paycheck was offered to become a Pepsi songbird, she apparently jumped, as the huge beverage maker decided that it was time to sell the product, complete with sex appeal.

Some people might suggest Spears sold out by going along with Pepsi’s attempt to sell more pop (the fizzy type, not the musical type). In reality, Spears probably sold out long before she joined forces with Pepsi.

Now, Spears is going to make her debut onto the big screen with her upcoming movie “Crossroads.” This job shouldn’t be too hard for her; her whole life has been one big acting career. Forget the music, that’s just a vehicle to get her in the public’s eye. Ever since she was on the Mickey Mouse Club, she’s been trying to figure out ways to get herself in front of the camera and doing a feature length film seems like a logical idea.

Why not? Will Smith did it. Jennifer Lopez did it. Mark Whalberg did it. She’s joining the ranks of Madonna, Whitney Houston, Ice Cube, Janet Jackson, Cher and Courtney Love. I hope she feels special.

Yet the film could do well for its producers, MTV and Paramount, but not by any great talent on their part beyond finding an easy, seducible target to exploit. Miss Spears is a prime exploit commodity these days. She is even supposed to have a small part playing herself in the next Austin Powers movie.

“Crossroads” is the story of three childhood friends, Lucy (Spears), Kit (Zoë Saldana) and Mimi (Taryn Manning), who after eight years apart rediscover their friendship on a cross-country trip. What’s interesting is that Saldana plays the beauty queen, while Manning plays the bad girl, and Spears plays the straight-A student. Seems to me that Spears’ role goes back to her Mickey Mouse Club days, unless of course the movie features her breaking her perfect-girl mode. Oh yeah, this isn’t a biography.

Maybe years from now we will still be hearing about the new adventures of Britney Spears. Or maybe she will find her niche. However, at this rate, she’s no different than an exploded can of Pepsi whose presence has made her unpalatable.

Some one better wipe her off the floor before she gets much flatter.

Ryan Eloe is a junior international economics major from Centennial, Colo.
He can be reached at (r.c.eloe@student.tcu.edu).


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TCU Daily Skiff © 2002


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