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Class
promotes purple M&M candy color People driving through the intersection of University Drive and West Cantey Street late Tuesday afternoon might have seen a life size purple M&M in white tights standing on the corner promoting the “Purple Reigns in 2002” campaign. The campaign is part of the writing for public relations and advertising class, which was assigned the project to persuade people to vote for purple as the new M&M’s color, said Maggie Thomas, an associate professor of journalism.
Mindi Storey, a senior advertising/public relations major, said she dresses in the handmade candy costume, which she made with her grandmother, and walks around campus passing out flyers that request people support TCU by voting for the purple M&M’s color. Thomas, who heads the advertising/public relations sequence, said the class separated into four teams: radio/deejay, special events, high school and college teams. Each team will focus on a different job to help promote the campaign, she said. Joel Fisher, a senior advertising/public relations major, said his group, the radio/deejay team, decided to get support for their campaign from numerous media sources. “We contacted 11 major area radio stations,” Fisher said. “To my knowledge, KPLX 99.5 The Wolf was the only one to mention anything.” Fisher said he is writing a feature story that he hopes will be printed in R. L. Paschal Senior High School’s newspaper. Thomas said they had a basket delivered to the radio stations that included purple M&M’s, a small purple M&M’s pillow, two department of journalism pencils and a media kit. “In the media kit, there was a special personalized letter to the deejay that explained what we were doing, and encouraged on-air banter and conversation about it,” Thomas said. The class got endorsements for their campaign in the most recent edition of the TCU Magazine, and in the print and Web version of the Dallas Business Journal, Thomas said. Students also promote the project on TCU Announce, she said. The high school and college teams researched to find schools with purple in their mascot colors, Thomas said. They sent letters to 15 high school and 11 universities nationwide that encouraged the campuses to get involved in the campaign, she said. Students can go to (www.mms.com) or call 1-877-664-5623 to vote, Thomas said. The last day to vote is May 31 and the winning color will be announced June 19, she said. Kelly
Maria Howard |
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TCU Daily Skiff © 2002 |
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