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FORT COLLINS, Colo. (U-WIRE) — While the fate of Silver Spruce, Colorado State University’s yearbook, is still under review, a tradition more than a century long may be coming to an end due to a lack of sales. The Board of Student Communications will meet after Spring Break to make a final decision on whether or not Silver Spruce will fold at the semester’s end. “We will most likely suspend publication and think about other options,” Campus Media General Manager Larry Steward said. The yearbook, first published in 1894, became an annual publication at the beginning of the 20th century. As the State Agricultural College grew into what is now CSU, it became more difficult to represent the entire campus in one yearly publication, according to Silver Spruce’s Web site. While the number of yearbooks sold increased because of the school’s growing population, the percentage of students buying the yearbook decreased. This year, with CSU’s population at approximately 23,000 students, only about 1,830 students purchased the yearbook so far. To break even with production cost, at least 2,200 yearbooks need to be sold. Despite increased marketing and the effort to get students excited about the publication, it has not seemed to work. “It is hard to represent an entire campus in one book, and if a student is not in it, they don’t see the value in purchasing it,” said A.O. Carson, business manager of the Silver Spruce. —Rocky Mountain Collegian |
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